GREEN BOOK

TAKE UP SPACE }

The great outdoors should be for everyone. Green Book is an app designed with this in mind, to help BIPOC feel safe when outdoor adventuring.

The app respectfully takes its name from Victor Green’s historic annual guide The Negro Motorist Green Book and is sponsored by Patagonia to tap into the company’s existing consumer base.

with Danielle Loleng, experience designer
and Monica Roebuck, copywriter

OOH | App | Experience | Product

AMTRAK PARTNERSHIP to provide easier access to national parks

SEATBACK I-SPY GAME: park specific cards to keep passengers engaged and excited about the outdoor journey ahead

TRAIN INTERIOR: scenic journey in Amtrak’s observation cars

CHILDREN’S PODCAST SERIES: fun stories to peak young curiosity about outdoor play; available in the Patagonia Amtrak cars. “You smell like outside” is a common phrase Black elders negatively use when their children return indoors from playing outsid… — CHILDREN’S PODCAST SERIES: fun stories to peak young curiosity about outdoor play; available in the Patagonia Amtrak cars. “You smell like outside” is a common phrase Black elders negatively use when their children return indoors from playing outside.