ALS UNITED
Greater NY Gala }
The ALS community comes together to honor the late Lou Gehrig, the renowned baseball player who battled ALS when the disease first gained attention, as well as to commemorate the progress in ALS research made since then, at the annual Lou Gehrig Legacy Gala. BBDO supports this endeavor and was given a print opportunity to show the same.
The final back cover for the Gala program
Shortlisted: Alt Design
Shortlisted: Alt Concept
The organization also displayed the final creative at the entrance of the Legacy Gala.
Chief Creative Officer: David Lubars | Associate Creative Directors: Matt Fiedler, Shayne Alexander | Creative: Brit Reid, Gauri Nigam | Production: BBDO Studios
