Cesar
love like crazy }
When you love your dog like crazy, you do some things that only real dog parents would ever admit to doing. To build on the momentum of the Love Like Crazy launch spots, Cesar celebrates and enables the crazy love between pet parents and their dogs with a series of campaign extensions.
Product Innovation | Partnership | OOH | Social
Product Innovation & Partnership
Cesar partners with Ikea to launch and promote the Love Like Crazy Collection: products created and curated for the dog obsessed pet parent. In addition to selling the line through Ikea’s online and brick and mortar stores, Cesar would also tap dog influencers to promote the line on TikTok shop.
OOH
When you love your dog like crazy, you know that cuddles have a consequence. So let’s show dog owners that Cesar gets them by creating the first ever lint roller Out Of Home boards that we place near dog parks for owners to rub up against before going home. We’ll invite famous dog influencers to show up and film themselves using our billboard, before picking up a sample of Cesar dog food.
We would also use traditional OOH placements to highlight the simple reason people love their dogs like crazy: they’re more than just pets.
Executive Creative Directors: Peter Kain, Marcelo Nogueira | Creative Directors: Kristin Clark, Matt Low | Creative: Brit Reid, Gauri Nigam | Strategy: Kim Evans
